…for the creative entrepreneur to understand himself and what is important to him. Using time identifying the tools in the entrepreneur’s toolbox and understanding what he values, creates a strong foundation for growing a business.
But most of all, we need to understand the users’ needs and what they are trying to achieve. When we understand the user, we understand their problem. When we understand their problem, we can create a product solution that matches, and that’s where the fun begins!
This approach is intended to help the creative entrepreneur find and create action plans that can be executed with a high level of confidence. By putting our customer in focus, we can better understand if our product is solving a specific problem for them. When we are confident that we have an interested customer segment, we are much more motivated to move away from the drawing board!